Reebok Super Comp Shoe
Project Outline
Using new advancements in footwear technology to create a high-performance running shoe for Reebok.
Date
Summer 2024
The Trend
Running has become a huge past time in recent years. pushing many to join groups or participate in marathons.
These clubs not only provide motivation and accountability but also create lasting friendships among diverse groups of people, uniting them through a common love for running.
With improved cushioning, support, and lightweight designs, today’s running shoes enhance comfort and performance, making it easier for both seasoned athletes and newcomers to hit the pavement more often.
Current Issues
This is a current running shoe option offered by reebok that would be used for competitive running.
Honing in on a rocker sole
Current shoes are too heavy
Shoe doesn’t support forefoot running
Current shoes lack in comfort
Market Research
This is a current comparison of exisiting products in Reebok’s portfolio. The parameters were based on performance and comfort.
What’s All The Hype???
The running game has changed! The “Super Shoe” has been a buzz word in the running community since 2016. The concept of the super shoe is to enhance the runners experience due to its intentional design. Technology such as carbon plates embedded in the sole or high-tech foams, and many other details have changed the science of the running shoe. Each brand aspires to create their own version of the super shoe.
Design Elements
Rocker Shoe Shape
High-Tech Foam
Lightweight Upper
Carbon Plates
Comfortable
Foot Strike Patterns
Heel Strike
This strike is mainly on the heel
Causes extra strain on the shins
Leads to over striding in running patterns
Foot Strike Patterns
Midfoot Strike
This strike is mainly on the middle of the foot
Commonly practiced amongst most runners
Evenly distributed load with each strike
Forefoot Strike
This strike is mainly on the ball of the foot
Most pro runners use this method to have faster runs
Less load on the shins
Each runner have a distinct running pattern that they follow when completing the activity. These strike patterns can be determined by the runners size, mobility, strength, speed, and the equipment they use.
Design Objectives
Utilizing new shoe technology to create a competitive product in the market.
Focusing on the comfort of the user. Making sure they run at their best.
Creating this product for performance while keeping a light weight design.
Aesthetic Board
Concept Exploration
Tech Pack
Colorways
3D Development
Using Gravity sketch to model the shoe in a 3D context. This would give a better visual sense of the shoe.
